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Branding in Asia

Discover the latest News, Creative Campaigns, Interviews, and Insights on Marketing, Advertising, and Business trends across the Asia Pacific.

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News

Branding in Asia
brandinginasia.com > sofitel-legend-metropole-hanoi-names-new-directors-of-fb-and-culinary

Sofitel Legend Metropole Hanoi Names New Directors of F&B and Culinary

3+ day, 12+ min ago   (247+ words) The appointments come as the hotel marks its 125th anniversary with a series of dining experiences planned throughout 2026. Sofitel Legend Metropole Hanoi has appointed Kevin Danet as Director of Food and Beverage and Liam Nealon as Director of Culinary. The appointments…...

Google News
brandinginasia.com > southeast-asia-travelers-plan-to-spend-more-on-regional-trips-says-new-report

Southeast Asia Travelers Plan to Spend More on Regional Trips, Says New Report

3+ day, 1+ hour ago   (537+ words) A new survey from Hilton explores travel spending, destination preferences, generational trends, trip planning, and the role of social media and AI across Southeast Asia. “What stands out is not only that travelers across Southeast Asia want to keep traveling,…...

Branding in Asia
brandinginasia.com > two-azerai-properties-rank-among-asias-top-10-hotels-for-service

Two Azerai Properties Rank Among Asia's Top 10 Hotels for Service

6+ day, 3+ hour ago   (366+ words) Azerai Ke Ga Bay and Azerai La Residence, Hue recognized in Smart Travel Asia’s Best in Travel Poll 2026. Azerai Ke Ga Bay and Azerai La Residence, Hue ranked No. 9 and No. 10 respectively in the “Top 10 Hotels for Service” category in…...

Branding in Asia
brandinginasia.com > r-ga-announced-as-content-partner-for-humain-2026

R/GA Announced as Content Partner for humAIn 2026

1+ week, 3+ day ago   (322+ words) Global CEO Robin Forbes and APAC strategy lead Marie Conley explore what it takes to build a brand that can think for itself. The 2026 edition of humAIn, a conference focused on AI, technology, creativity and culture, has announced global independent…...

Branding in Asia
brandinginasia.com > china-mobile-campaign-travels-across-10086-dimensions-for-qixi-festival

China Mobile Campaign Travels Across 10086 Dimensions for Qixi Festival

2+ week, 5+ day ago   (310+ words) “Most festival campaigns focus solely on sweet romantic narratives. Instead, we mirrored the mythical ‘galaxy separation’ with modern digital disconnection.” F5 Shanghai has partnered with China Mobile to launch Cosmic True Heart, an AI-generated short film for the brand’s 10086 customer service…...

Branding in Asia
brandinginasia.com > xl-turns-network-wins-into-a-playful-challenge-to-its-rival

XL Turns Network Wins Into a Playful Challenge to Its Rival

3+ week, 3+ day ago   (358+ words) XL has launched an integrated campaign in Indonesia created by Jakarta-based independent creative agency SALVO. The campaign uses a story of rivalry and resilience rather than technical demonstrations, coverage maps and specification-heavy claims. The campaign comes after XL received recognition…...

Branding in Asia
brandinginasia.com > skipper-treats-pet-food-like-a-beauty-product-in-feed-them-beautiful

Skipper Treats Pet Food Like a Beauty Product in???Feed Them Beautiful???

3+ week, 4+ day ago   (273+ words) Sealord’s seafood-only pet food uses unused fish product and waste, with Motion Sickness rolling out a beauty-led campaign. Skipper has launched a fish-based pet food in New Zealand with ‘Feed Them Beautiful,’ a campaign by Motion Sickness that gives pet…...

Branding in Asia
brandinginasia.com > mad-stars-2026-to-kick-off-in-busan-on-august-26-under-the-theme-amplify

MAD STARS 2026 to Kick Off in Busan on August 26 Under the Theme "AMPLIFY"

3+ week, 4+ day ago   (410+ words) South Korea’s MAD STARS, one of Asia’s premier marketing and advertising festivals, will take place from 26 to 28 August at SIGNIEL BUSAN in Busan, South Korea. The festival is celebrating its 19th edition under the theme “AMPLIFY,” focusing on creativity that expands…...