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Discover the latest News, Creative Campaigns, Interviews, and Insights on Marketing, Advertising, and Business trends across the Asia Pacific.
- 108articles · 30d
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- Economy, Business & Finance 33
- News 33
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News
Southeast Asia Travelers Plan to Spend More on Regional Trips, Says New Report
3+ day, 1+ hour ago (537+ words) A new survey from Hilton explores travel spending, destination preferences, generational trends, trip planning, and the role of social media and AI across Southeast Asia. “What stands out is not only that travelers across Southeast Asia want to keep traveling,…...
Kartik Mehta Joins Huella as Mentor for Southeast Asia Expansion
4+ day, 5+ hour ago (306+ words) Following the launch of its Singapore hub, Mehta will support Huella’s growth across six Southeast Asian markets. Huella has appointed industry veteran Kartik Mehta as a mentor to support its expansion across Southeast Asia, following the establishment of a Singapore…...
ThaiHealth Takes 'Prung Jued' From Makeup to the Dining Table
5+ day, 5+ hour ago (362+ words) ThaiHealth and Dentsu One Bangkok turn a viral beauty trend into a practical tool encouraging people to use less seasoning at mealtimes. ThaiHealth and Dentsu One Bangkok have turned Thailand’s viral “Prung Jued” makeup trend into a behavioral health campaign…...
Corsa Celebrates Indonesia???s Spirit of Gotong Royong in???Warisan yang Membanggakan???
1+ week, 3+ day ago (254+ words) Created by Lup Jakarta with production by Flow Studio, the Independence Day campaign highlights everyday acts of togetherness and solidarity on Indonesian roads. Corsa, an Indonesian motorcycle tire brand under PT. Multistrada Arah Sarana, has launched a digital film titled…...
Upcycle Communications Grows Southeast Asia Team With New Client Wins
1+ week, 3+ day ago (296+ words) New hires in Kuala Lumpur and Manila expand its regional presence, alongside new business across design, jewelry and wellness. Upcycle Communications has expanded its regional team to 14 people, with hires in Kuala Lumpur and Manila, alongside new client additions, a…...
Asia???s new Travel Currency is the Felt Experience
2+ week, 5+ day ago (588+ words) Marie Lee, Strategy Director at VIRTUE Asia, looks at how travel brands can move beyond novelty and focus on the emotional experiences travelers seek. Travel has always been humanity’s way of discovering new perspectives. The physical act of crossing borders…...
Boomerang Awards 2026 Expands Eligibility to Two Years and Adds Southeast Asia
3+ week, 18+ hour ago (229+ words) The Boomerang Awards 2026 expands to Southeast Asia with a two-year eligibility window, new categories, and The One Club for Creativity as judging partner. The Boomerang Awards 2026 will run a two-year eligibility period covering work launched from May 1, 2024 to June 30, 2026. The…...
SJPP & THE SHOUT GROUP Reframe Malaysia???s???Kepoh??? as a Force for Good
3+ week, 3+ day ago (283+ words) The Merdeka and Malaysia Day campaign was built around what it describes as the Malaysian trait of being ‘kepoh,’ a colloquial term for being nosy. Syarikat Jaminan Pembiayaan Perniagaan Berhad (SJPP), a wholly owned company under Malaysia’s Ministry of Finance…...