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News
Real estate needs to look beyond the agent brand: BresicWhitney
2+ day, 23+ hour ago (1306+ words) The industry’s focus on individual agent profiles risks overshadowing what customers increasingly value, with BresicWhitney arguing property representation, people and brand will be critical to long-term success. Real estate agencies need to look beyond building brands around individual agents and…...
Bondi Junction agent navigates strata works to secure committed buyers
5+ day, 4+ hour ago (312+ words) The campaign demonstrated how local knowledge becomes decisive when market conditions shift. Nicholas’s intimate familiarity with the Genoa building — including recent lift replacements and temporary levy increases — allowed him to answer buyer questions instantly. The east-facing apartment at 80 Ebley Street…...
Buyers are asking AI before they ask you
1+ week, 5+ day ago (537+ words) New research shows most Gen Z and Millennial buyers now research finances and property with AI first, but still rate human advice higher when it counts, so here's where you fit in their process. Nearly 38% of Gen Z and 34% of…...
How a homegrown AI platform won the crowd by taking the friction out of property management
2+ week, 5+ day ago (1246+ words) A Brisbane principal built his own leasing chatbot after his software bill hit $900 a month, and it just won a People's Choice award at REACH. For property veteran Russell Peter, the turning point arrived after a quarter of a century…...