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How two agents become two hundred Inman Real Estate News Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.
- 171articles · 365d
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- Feb 20, 2026earliest in window
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- 339avg words
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News
What It Means To Be A Luxury Real Estate Agent Today
2+ mon, 6+ day ago (797+ words) Routine tasks are being automated, David DeSantis of TTR Sotheby’s International Realty writes, and the market will reward professionals who create value through insight rather than activity. For most of this industry’s history, success came down to access. Access to…...
Glenn Kelman joins venture capital firm Greylock Partners
2+ mon, 2+ week ago (468+ words) Kelman has joined the firm as executive in residence, a leadership advisory role that allows him to work with Greylock’s portfolio of companies and leaders. Five months after stepping down from Redfin, Glenn Kelman has started his next chapter as…...
The summer reading (or listening) list for top agents
3+ mon, 2+ week ago (1065+ words) Readers are leaders. It’s a phrase we’ve all heard before, but in real estate, it’s especially true. What we consume, whether it’s books, podcasts or audiobooks during our commute, shapes how we think, how we serve clients and, ultimately, how…...
Leveraging AI while keeping it real: Now Streaming
3+ mon, 3+ week ago (118+ words) Inman Real Estate News “AI” and “authenticity” are the industry’s loudest buzzwords, but how do you leverage AI and automation while staying human and keeping it real? Billion-dollar producer and Million Dollar Listing alum James Harris breaks down how he…...
9 AI red flags that are destroying your credibility
3+ mon, 3+ week ago (699+ words) Open any text-heavy social media app, Facebook, LinkedIn or Substack, and AI is everywhere. The same tone. The same structure. The same “insightful” posts that all somehow sound identical. It’s exhausting right now and quite disappointing. TAKE THE INMAN INTEL…...
Stop experimenting with AI. Start using these 5 prompts
3+ mon, 4+ week ago (996+ words) It’s not enough to simply use artificial intelligence tools, Jimmy Burgess writes. You need to use them with intention. These prompts provide the starting point. To say AI has changed the game for real estate agents could be the understatement…...
Lofty taps Canva as agents demand built-in marketing tools
3+ mon, 4+ week ago (199+ words) Lofty has launched a native Canva integration that lets agents use live listing data in designs and push finished content back into Lofty for distribution. Phoenix-based proptech company Lofty has launched a native integration with Canva in response to what…...
Why real estate AI needs to do more than write copy
4+ mon, 4+ day ago (431+ words) Write the email. Rewrite the email. Make it sound warmer. Make it shorter. Add urgency. Now make it sound like me. That is how a lot of us use AI today. And yes, it helps. But we’ve also been doing…...
Musk, OpenAI and a trust problem that isn't going away
4+ mon, 4+ day ago (919+ words) The Musk vs. OpenAI courtroom battle is about more than ownership and valuation. It’s accelerating a skepticism that was already building. For years, tech platforms have pushed a simple promise: AI would make content creation easier, information more accessible and…...
These are the only 3 metrics that predict revenue
4+ mon, 2+ week ago (625+ words) Most agents track a lot of numbers: Leads, website visits, social engagement, open houses and email opens. Even how many hours they worked this week. But over the years, I’ve found that very few of those metrics actually predict income....