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Objective, in-depth coverage of residential real estate news, data, technology and trends for real estate agents, real estate brokers and executives.
- 70articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
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- 365avg words
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News
What AI reads before it recommends a real estate agent
1+ week, 3+ day ago (600+ words) ChatGPT and Claude analyzed 249,000 real estate profiles. New research reveals what they read when consumers ask who should sell their home. There's a moment happening thousands of times a day that no analytics dashboard can show you. A consumer asks…...
How a 5-decade brokerage leader thinks about AI in real estate
1+ week, 4+ day ago (841+ words) After 50 years leading one of the nation’s largest family-owned firms, J. Lennox Scott explains how embracing new tech has helped his company stay ahead. J. Lennox Scott, chairman and CEO of John L. Scott Real Estate, takes pride in staying…...
FMLS, MARIS to share data; a new leader at Bluegrass Realtors
2+ week, 4+ day ago (322+ words) Editor's note: From regional and statewide players to locals focused on a single market, multiple listings services and Realtor associations are the backbone of residential real estate. Here we highlight some of the latest news about the organizations that are…...
ARA co-founder on NAR’s strengths, staying open to collaboration
3+ week, 13+ hour ago (785+ words) The American Real Estate Association doesn’t see NAR as a “rival,” but it aspires to be an organization that can “elevate the industry,” Jason Haber said. It's been a productive summer for the American Real Estate Association, which recently announced…...
Small indie brokerages are industry’s last AI ‘holdouts’
4+ week, 1+ day ago (504+ words) Firms of all sizes have increased use dramatically since 2024, with the leaders of large brokerages now reporting 100% adoption, according to Delta Media Group. As artificial intelligence has moved from niche to necessity — with real estate professionals embracing AI at a…...