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News
DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households
5+ hour, 19+ min ago (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...
What The FTC Can Learn From Google???s Ad Tech Case As It Pursues Amazon
3+ hour, 49+ min ago (891+ words) The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing…...
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
4+ hour, 14+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
GIO Builds On ‘Great Insurance, Obviously’ With Hyper-Contextual Billboards Via Leo Australia
5+ hour, 58+ min ago (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...
Denny's harnesses the power of a viral internet sensation in new ad
9+ hour, 11+ min ago (24+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Ascott appoints Melbourne Social Co as social media agency of record for Quest, Citadines and lyf
6+ hour, 2+ min ago (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...
CARTOON: The new king of the mountain
4+ hour, 48+ min ago (46+ words) The voting dividend. Review-Journal editorial cartoonist Michael Ramirez is a two-time winner of the Pulitzer Prize and a four-time winner of the Sigma Delta Chi Award. Take a look at some editorial cartoons from across the U.S. and world. Nike loses…...
F5 Shanghai’s Jimyi Xu: AI content is flooding the market, what remains irreplaceable? – Campaign Brief Asia
5+ hour, 28+ min ago (559+ words) It has taken only about a year for AI content to emerge and become widely applied across the advertising industry. Based on F5’s own first-hand experience, technology itself is not the barrier. As long as people are willing to learn…...
How to Join the TikTok Shop Affiliate Program: A Beginner’s Guide
4+ hour, 6+ min ago (803+ words) Online Tech Tips is reader-supported. We may earn a commission when you buy through links on our site. Learn more. This guide walks you through the whole thing. You’ll check your eligibility and tag your first product in a video....
Editorial cartoons for the week of Sept. 14
4+ hour ago (25+ words) TribLIVE.com Editorial cartoons for the week of Sept. 14....